Jaguar – Land Rover VIP test drives held at the “Mobility” Exhibition and the Olympic Yacht Show
The attendees of the Mobility and Olympic Yacht Show exhibition had the chance to get to know and were fascinated by Jaguar – Land Rover’s line of thrilling electric and plug-in Hybrid models, through the VIP test drives the Automotive Business Hub successfully organized.
Petropoulos SA, exclusive importer for Jaguar and Land Rover in Greece, recently participated in two major exhibitions and offered to the wider public the opportunity to take part in a premium test drive experience. This significant project was designed, organized and implemented successfully by the Automotive Business Hub.
The “Mobility” exhibition, dedicated to electric and hybrid car was staged on the surrounding area of the Golden Hall shopping center. The “Olympic Yacht Show” exhibition was held in the Olympic Marine at Lavrion. Jaguar and Land Rover’s presence in both of these events was dominant, although the nature, targeted audiences and communication strategies for each had to be tailored. What remained unchanged for both events was the need for an impeccable organization and execution of the Test Drives and securing the highest level of hospitality for each of the guests.
The Automotive Business Hub cared for each stage of the digital and physical experience of each user/guest. We hand-picked all test drive routes, according to the distinct features of each model, always bearing in mind the security and ease of candidate drivers. We implemented the online booking management software, escorted our guests to the test drives and guided them with safety. Our GOCAR powered team, being highly trained and educated in the product-specific and technical features of each model, was able to answer all questions and secure that potential customers will really get acquainted with the model the chose to drive, under ideal conditions. Moreover, through this well designed and coordinated process, we were able to provide a precise feedback to our customer of each guest’s experience, so that they can valorize on it. All these valuable data were produced in just 10-days’ time and through 200 test drives that were completed successfully at this period.